5 Marketing Trends You Should Know in 2022
Get Ready for 2022
Now is the time to start planning your 2022 Marketing Strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how you are going to achieve them.
Here are my top 5 focus areas which you need to consider
marketing tactics
Strategic Marketing Transformation
Organisations would have to think beyond what they’re doing and link everything back to the why of the business. Your marketing goals and objectives must align with the overall goals of your business.
Your strategic marketing plan defines goals and determines which marketing tactics you will employ to reach your customers including content marketing, SEO, email marketing, social media, advertising, and offline marketing. It then lays out a plan for how every part of the organization will be involved in these tactics.
Smart-Target New Audiences
Video Marketing
The future of content marketing trends lies in video. Research by Cisco found that by 2022, video will account for 82% of all online traffic. Brands must integrate video content like product demos, webinars, and live video events to keep their content fresh and aligned with what consumers are looking for.
Today, 84% of consumers have been convinced to purchase a product after watching a video.
display ads
Content Visualization
Visuals are easier to remember than written content. Adding data visualizations, infographics, images, and videos to your text makes your message more interesting and attractive. It can also help your message be absorbed better.
People prefer visual content to plain text. The growth of image-focused platforms Pinterest and Instagram to see the proof of this.
Go Green
Sustainable Marketing
If your business plans to stay in the market for a long time, sustainable marketing is the way forward. Every business has an impact on the environment – be it small or large.
A research conducted by Harvard Business Review found that products that had a sustainability claim on-pack accounted for 16.6% of the market in 2018, up from 14.3% in 2013, and delivered nearly $114 billion in sales, up 29% from 2013. Most important, products marketed as sustainable grew 5.6 times faster than those that were not. In more than 90% of the Consumer Packaged Goods (CPG) categories, sustainability-marketed products grew faster than their conventional counterparts.
Loyalty
Customer Satisfaction and Retention
Studies have found that it costs five times as much to attract a new customer as it does to keep a new one, so it is definitely worth putting in the effort to keep your customers happy. Recurring customers are more valuable than new customers.
Satisfied customers are loyal customers. They help to increase the reputation and awareness of your brand as they spread the word about your organisation and products. These happy customers make great brand ambassadors and influencers.
Get in Touch
Understanding the needs of your audience and communicating with them clearly and consistently is the foundation of Marketing. Get in Touch, if you would like to receive your personalized Marketing Strategy for 2022 and learn more on how we could support you to achieve them.
