Riyadh, Kingdom of Saudi Arabia
One of the leading property developers and construction companies based in the Kingdom of Saudi Arabia
Al Mesk being one of the legacy brands in the construction industry, have an immense reputation of being the market leaders. They wanted to reposition themselves as a futuristic infrastructure brand by taking part in the Saudi Vision 2030.
After completing the Spark workshop, we took the time to understand Al Mesk’s brand offering to best decide the next steps in communicating Al Mesk’s brand values. From this we created an identity which we subsequently positioned across a plethora of marketing materials.