What is digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Inbound marketing versus digital marketing

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal. Digital marketing considers how each individual tool can convert prospects. A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.

B2B versus B2C digital marketing

Digital marketing works for B2B as well as B2C companies, but best practices differ significantly between the 2. B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages. B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase. B2B decisions tend to need more than 1 person's input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand. Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. Your strategy always needs to be geared toward your own customer base, whether you're B2B or B2C.

Types of digital marketing

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples. Search engine optimization Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include: Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

The benefits of digital marketing

Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits. A broad geographic reach Cost efficiency Quantifiable results Easier personalization More connection with customers Easy and convenient conversions

Digital marketing creates growth

Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.

Digital Marketing Agentur Basel Schweiz 🇨🇭 Zürich

Marketing with Singh Help ambitious brands sell more product.

digital marketing agency Zurich Zürich Digital marketing agency Geneva Genf Lucerne Luzerne Winterthur Digital marketing agency Basel La Chaux-de-Fonds Bern Chur Montreux Fribourg Fribourg Lausanne Lausanne

Ich biete Design- und Entwicklungskompetenz für Start-ups und kreative Teams.

Digital marketing agency Switzerland 🇨🇭 Zürich Geneva

Digital product design agency in basel SEO experts growing businesses digital marketing Switzerland

Um das Potenzial der digitalen Welt auszuschöpfen, helfe ich bei der Entwicklung interaktiver Websites und beim Aufbau von Marken mit einer beeindruckenden visuellen Image-Strategie.

User Experience Design

Interaktionsdesign

Webgestaltung

Bewegung

Markenstrategie

Markenidentität

Markenwerbung

Kundenspezifische Webentwicklung

Elektronischer Geschäftsverkehr

App-Entwicklung

Suchmaschinen-Optimierung

Digital Marketing agency Schweiz – Werbeagentur Schweiz #1 ignite Social media agency Switzerland swiss Peak media digital marketing agency zurich

Digital agency Geneva – we overcome challenges, get results and drive value for our clients

Geneva Genf
Lucerne Luzerne
Winterthur
Digital marketing agency switzerland Basel
La Chaux-de-Fonds
Bern
Chur
Montreux
Fribourg Fribourg
Lausanne Lausanne

Digital marketing agency zurich

Visuell ansprechendes Design vom Konzept bis zum Endergebnis. Wir schaffen Lösungen, die mutig und zukunftsweisend sind.

Client : Menhir Photonics AG.

Location : Zurich, Switzerland

Project : Website Revamp

Website : www.menhir-photonics.com

Client : Rui Pinheira Group
Location : Basel, Switzerland
Project : Business Cards and Brand Identity
Website : www.ruipinheiragroup.com

Client : Fenn Wright Manson
Location : London, UK
Project : Ecommerce website and Microinteractions
Website : www.fennwrightmanson.com

Client : Innermost
Location : London, UK
Project : E-commerce website using Shopify
Website : www.liveinnermost.com

Client : La Serene Salon, Fifth Avenue
Location : Dubai, United Arab Emirates
Project : External Branding, Logo creation, Collateral Design

Client : Arabian Oasis Adventure
Work : Microinteractions

Hallo zusammen,

Mein Name ist

Ich arbeite für

und

Ich könnte Ihre Dienste in Anspruch nehmen für

Sie können mich erreichen unter

oder kontaktieren Sie uns per E-Mail unter

Ich danke Ihnen.

The form was sent successfully.

An error occured.

your design specialist for branding and digital experiences in switzerland.

Human-Centered Creative Design Solutions Bern

Online digital experiences spiced up with the latest modern trends Geneva and standards of App development and web design.

Increase brand awareness, engagement, and loyalty by creating memorable interactions Zurich.

Offering strategy and support in the practice of shaping your brand’s core message Lucerne .